FREE Brand Guidelines Kit - Encapsulate Group

ENCAPSULATE GUIDE

BRAND GUIDELINES

Your go-to Guide for Brand Styling

Your brand isn’t just what you say – it’s how you show up, how you’re remembered, and how people feel when they interact with your business. Done right, branding becomes a powerful tool that builds trust, drives recognition, and creates real connection – both online and off.

This free guide walks you through the essentials of shaping a brand that actually works – from defining your identity and tone of voice to choosing colours, typography and imagery that reflect who you are and why it matters.

Whether you’re starting from scratch or refining your current style, this is your blueprint for building a brand that feels aligned, looks consistent, and grows with your business – helping you show up with confidence across every touchpoint.

Encapsulate Guide to...

Building a Brand Style

Our in-depth Brand Styling Guide covers all the key topics of developing and maintaining a a strong reputation and brand presence.

We understand that creating a brand identity isn’t always straightforward — that’s why we’ve created our Brand Styling Guide to guide you through the key elements of building a brand that truly reflects your values and drives meaningful engagement.

Define Your Brand Identity

Branding relates to more than just creating a logo or choosing brand colours – it’s about creating a unique identity that speaks directly to your customers. It’s the values you stand for and the tone of voice you use across your website and social channels. Branding brings your business to life by creating a personality that builds genuine emotional connections with your audience. When your branding feels authentic and aligns with the image you’re creating, your message becomes clearer and more consistent.

Logo

Your logo is more than just a symbol — it’s your brand’s first impression. It represents what you stand for and how you want your brand to be remembered. A strong logo immediately builds trust and recognition, making your brand feel familiar and memorable. It sets you apart from your competitors and lays the foundation for lasting loyalty and long-term growth.

Colour Palette

Your brand’s colour palette is more than just aesthetic — it’s how you communicate and connect with your audience. Colours influence emotions, shaping how people see your brand. When chosen right, your colour palette creates meaningful connections and helps your brand feel trustworthy and reliable. Choosing the right colour palette creates a memorable brand identity, which builds loyalty over time.

Typography

Typography plays an important role in how your brand communicates — it’s a powerful tool in helping you communicate with your audience. Typography influences how your brand is understood and remembered by your audience. When done right, it expresses personality, builds consistency and creates a brand identity your audience can instantly recognise.

Develop a Visual Style

Your visual style isn’t just how your brand looks — it helps build a consistent brand identity your audience can easily recognise and remember. From photography and illustrations to graphics and layouts — it brings brand elements together to create a cohesive identity across all platforms. When done right, your visual style strengthens brand recognition, communicates your personality, and builds trust with your audience.

Define Your Tone of Voice

Your tone of voice shapes how your brand speaks to its audience. When your tone reflects your personality, it builds a cohesive identity which feels familiar and trustworthy. Consistency in your tone makes your brand recognisable and helps your brand stand out from competitors.